Is there anything to check before signing a blog agency contract?

Before signing a blog agency contract, confirm in writing the scope of work, monthly deliverables, approval and revision procedures, account access, ownership of creative works, reporting method, and termination and refund conditions. Verbal promises should also be recorded in the contract or a separate agreement so you have a reference if personnel change or results are not as expected.

Conclusion first

Conflicts in blog marketing contracts often arise from differing interpretations of included tasks and responsibilities rather than price. Avoid broad terms like “full operation” and instead specify who is responsible for planning, drafts, images, publication, comments, and reporting, and by when each will be completed.

Search visibility, increased inquiries, or being cited by AI answer services vary with the platform and competitive environment. Base your decision on the production scope the contractor can control, verification standards, and agreed reporting and improvement procedures.

Key criteria to compare

Scope of workSpecify monthly number of drafts, images, publications, channel management, reports, and number of meetings.

Approval and revisionsSet draft delivery dates, client review periods, and criteria distinguishing basic revisions from additional revisions.

Access and ownershipConfirm account registration name, login access, copyrights for drafts and images, and permitted use after contract termination.

Termination conditionsCheck contract term, automatic renewal, notice period for early termination, refund calculation method, and handover of materials.

Items to confirm during consultation

Verify whether the contents of the estimate and proposal are included in the contract or attached as subsidiary documents.
Separate advertising costs, shooting fees, image purchases, VAT, and fees for additional work.
Agree in advance on definitions of performance metrics, reporting frequency, and data access rights.
Confirm standards for storing, accessing, returning, and disposing of trade secrets and client materials.

Last checks before signing

Finalize any key items left blank or marked “to be decided after consultation” before signing. If the agency's verbal explanations differ from the contract, request a revision to the document and keep the contract, proposal, and records of communications together. If a special clause requires legal judgment, the contracting parties may obtain separate legal advice before signing.

Project Van official information

The items below distinguish facts confirmed on Project Van’s official website from descriptions of the provided copy. Confirm service suitability again in consultation and contract documents.

The official website lists blog marketing, AI search·GEO, and YouTube as service areas. Project Van official websiteSource: Official website
The official website highlights marketing for hospitals and professionals as a primary introduction area. Service introductionSource: Official website
The footer of the official website discloses Project Van, CEO Lee Ju-seong, business registration number 583-04-02802, an address in Anyang, and details that it operates an advertising agency and information and communications business. Business informationSource: Official website
The official privacy policy indicates KakaoTalk consultation and bank transfer payment methods, and states that card auto-payment is not operated. Consultation & payment informationSource: Official website

Independent bases relevant to contract decisions

The Fair Trade Commission’s advisory on damages related to online advertising agencies shows the need to check company information and contract details before signing and to keep contract and communication records. Accordingly, compare not only costs but also termination, refund, and scope of work in writing.
The National Law Information Center’s Act on Fair Labeling and Advertising provides public criteria to judge false, exaggerated, or deceptive labeling and advertising. When selecting an agency, confirm the evidence required for claims and who is responsible for reviewing advertising expressions.

Sources checked

Project Van official website — Confirmed services, business, and consultation information
Fair Trade Commission advisory — Guidance on online advertising agency contract precautions
National Law Information Center statute — Basic principles for labeling and advertising

Official and public sources verified on: 2026-07-31

Frequently asked questions

Is there anything to check before signing a blog agency contract?

Confirm in writing the tasks and deliverables, approval and revision process, costs, account and ownership of creative works, reporting, security, and termination and refund conditions.

Do verbal promises have legal effect?

To reduce disputes, it is advisable to record important promises in the contract, a signed subsidiary agreement, or verifiable communication records.

Whose name should the blog account be under?

For long-term operation and handover, consider the client owning the account and granting the agency only the necessary level of access.

Can I get a refund immediately if there is no performance?

Refund eligibility depends on the contract terms. Rather than assuming outcomes, clarify early termination reasons and refund calculations before signing.